Top 10 Social Media Marketing Free and Paid Courses Online

Social media marketing courses

With the rapid digitization of the world, it has certainly become important to find new tools for marketing. As a matter of fact, social media has become one such robust marketing tool that every marketer is opting for.

Nowadays, most people are connected to social media networks. Thus, these platforms provide you with the opportunity to communicate directly with your target audience efficiently. Hence, with proper social media marketing courses, you will be able to develop a loyal customer base, increase your outreach and generate new leads for your company. 

Nevertheless, you need to master the art of social media marketing before using it effectively. How will you learn? The answer is indeed simple. All you need to do is to opt for a social media marketing course. Here, we are listing down the top 10 social media marketing courses online. Have a look to choose the best one:

List Of Best Social Media Marketing Courses

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Social Media Marketing

  1. Provider: Skillshare
  2. Course Content: 11 lessons | 1 hour 6m
  3. Type of Certification: Course Completion
  4. Pricing: Free 
skillshare coupon

In this course, you will certainly learn how to leverage social media most importantly. Next, you will come to know the tricks to reach new audiences, increase your followers and be successful. This course focuses on the big four social media platforms namely Facebook, Twitter, Instagram, and Pinterest. Furthermore, you will learn how to write an engaging bio, understand which platform is most appropriate for you, create perfect posts and which hashtags you need to use. This is one of the top social media marketing courses online. That too is free of cost.


  1. Allows you to create your own brand identity.
  2. Helps you to understand the analytics report and act accordingly.
  3. Boost your sales and drive more traffic from social media to your website.

You can make use of the skillshare free premium account to get free access to this course.

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Growing Your Creative Business Through Instagram

  1. Provider: Skillshare
  2. Course Content: 12 lessons | 1 hour 27m
  3. Type of Certification: Course Completion
  4. Pricing: Free 

Firstly, this course is certainly perfect for artists, designers, illustrators, content creators, and photographers. An advanced-level social media marketing course teaches you how to market your craft. It also provides you with the basic skills and tips on how to brainstorm the ideas for your content marketing and captions for your social posts. Finally, this course also helps you to learn the ways you can optimize your social profiles. As a result, you certainly gain maximum engagement while driving the sales greatly. 


  1. Provides basic advice to grow more followers.
  2. Helps you to look professional on social media.
  3. Delivers the toolkit to further strengthen your brand identity.

Social Media 101 – Social Media Quickstarter

  1. Course Provider: Constant Contact 
  2. Type: Free

This is obviously an excellent course for all beginners out there. It provides you with step-by-step instructions on how to ace social media marketing. With this course, you will be able to get instructions on how to efficiently utilize top social media platforms like Facebook, Twitter, Snapchat, Instagram, LinkedIn, Pinterest, and Google My Business. Lastly, it allows you to fortify your online presence, attract more followers and generate leads.


  1. It indeed teaches you how to avoid mistakes in social media marketing.
  2. Provides you with an insight on how to run advertisements on social platforms. 

Digital Marketing Automation: Save Time and Get More Done

  1. Provider: Udemy
  2. Course Content: 3 hours of video| 1 Article
  3. Type of Certification: Course Completion
  4. Pricing: $7

An intermediate-level course will help you to grow your business and save a lot of time. This digital marketing automation course will allow you to cut time on boring and trivial things while maximizing your time on doing what actually matters. Next, it will teach you the tricks to sell your products and facilitate free content creation while amplifying the results. Moreover, it will also help you to become more productive using tools like Trello. 


  1. Certainly, allows you to create automated newsletters along with your latest video on YouTube or blog post.
  2. Helps you to automatically master the trick of efficiently sharing content across all social media platforms. 

Check out the latest udemy coupon to redeem up to a 95% discount on paid courses.

Social Media Strategy for Small Businesses

  1. Provider: Alison
  2. Course Content: 2-3 hours| 4 modules
  3. Type of Certification: Course Completion
  4. Pricing: Free

With this course, you will learn how to integrate social media platforms with your e-commerce website. As a result, you will also know how to increase your brand awareness accordingly. It will also help you to understand the need for a dynamic website and how to create one. Next, you will learn the basic differences between different social media platforms and how to utilize them efficiently. Above all, it will also teach you to curate marvelous social media posts and different ways to prepare as well as share posts.


  1. It helps you to drive social media engagement to make better decisions. 
  2. Allows you to utilize different platforms with utmost efficiency. 

6.Inbound Marketing

  1. Provider: Hubspot Academy 
  2. Course Content: 10 lessons| 34 videos
  3. Type of Certification: Course Completion
  4. Pricing: Free

This course teaches you about inbound marketing in detail. However, it allows you to develop core tactics on how to perform inbound marketing and how to achieve success from it. Besides, you rather can create realistic goals for your customers. Therefore, it further allows you to curate your content accordingly to fulfill the needs of your customers efficiently. This is another one of the top social media marketing courses to become an expert in this area.


  1. Provides a better understanding of social media promotion.
  2. Helps you to create a conservational growth strategy for your business. 

Social Marketing Training

  1. Provider: Hootsuite Academy 
  2. Course Content: 6H
  3. Type of Certification: Course Completion
  4. Pricing: $199

An excellent beginner-level course will help you to grow your followers, drive engagement and get excellent results. It allows you to optimize your social profiles and increase outreach. Most importantly, it teaches you the importance of having a social media marketing strategy and how to build it efficiently. You will also learn how to create content for your social media and how to give engaging captions.


  1. Teaches you the essentials of social media advertising. 
  2. Helps you to build a community for your online business. 

Social Media Marketing MASTERY | Learn Ads on 10+ Platforms

  1. Provider: Udemy
  2. Course Content: 8 hours of video| 36 Articles
  3. Type of Certification: Course Completion
  4. Pricing: $7

This course provides you with detailed insight into social media marketing. It enables you to create high-quality social media ad campaigns and run them with the utmost efficiency. Furthermore, it allows you to utilize web 2.0 blogs to further enhance your SEO and get good rankings. Finally, you will also learn about automation with the help of IFTT. 


  1. You will learn about Pinterest-promoted pins and how to use them effectively. 
  2. After this course, you will become a social media ad expert. 
  3. Furthermore, you will be able to optimize your business using Google business. 

Social Media Marketing – Complete Certificate Course

  1. Provider: Udemy
  2. Course Content: 2.5 hours of video| 16 Articles
  3. Type of Certification: Course Completion
  4. Pricing: $7

With this course, you will be able to understand the foundations of social media in its entirety and be able to fully audit your organization. It also teaches you the basics of different social media platforms like Facebook, Twitter, Instagram, Google+, and YouTube. As a matter of fact, it will also allow you to create marketing plans and visualize them efficiently. Moreover, you will also learn the advanced features of social media.


  1. Helps you to understand how to use social media for PR and customer support. 
  2. Teaches you about the risk and opportunities of social media 

Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates

  1. Provider: Udemy
  2. Course Content: 53.5 hours of video| 22 Articles
  3. Type of Certification: Course Completion
  4. Pricing: $7

In this marvelous course, you will come to know how to create a robust WordPress website. It will indeed teach you how to create a slider, landing pages, call to action, and a lot more. Furthermore, you will learn about 21 digital marketing strategies and 4 types of business energies that you can easily utilize. Plus, this course will also teach you how to use Mailchimp for email marketing. This will give much information about SMM, which is included in the top 10 social media marketing courses.


  1. You will learn about 6 hooked formulas for the headline.
  2. Offers you a detailed insight into keyword research, SEO, and headline analysis. 

Frequently Asked Social Media Marketing Questions

1. How much should I charge for social media marketing?

You must always charge as per the work you are doing for your client. Furthermore, that is always the ethical thing to do.

2. What qualifications do you need to be a social media manager?

Skills are certainly more important than qualifications for becoming a social media manager. If you have certification from any of the above courses and a good set of skills, you will easily become a social media manager.

3. How long does it take to learn social media marketing?

As a matter of fact, it depends on the level, of course, you are pursuing and the subject matter.

4. How effective is social media for marketing?

Social media marketing is one of the most effective marketing strategies nowadays. Moreover, it allows you to connect with your customers and build their personas to the benefit of your business. 


Grow your brand or help others to grow. Give your professional help and know how to make your brand known on social media platforms. In fact, take the aid of free or paid courses and learn a lot that you have never know about social media marketing. Hence, just switch to digital life easily.

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